Multimedia includes a combination of text, audio, still images, animation, video, or interactivity content forms. Multimedia is usually recorded and played, displayed, or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Multimedia & Plasma Media are accomplished professionals in mixed media and we have it all down to a fine art; by including audio, for example, it has a broader scope.
The term "rich media" is synonymous for interactive multimedia. Hypermedia professionals can be considered one particular multimedia application that we would categorise ourselves as.